Friday, August 21, 2020

Computers7 Essay Example For Students

Computers7 Essay Software engineering goes back to around 1960, in spite of the fact that the electronic computerized PC that was the object of its investigation was developed just two decades sooner. The field of science has become broadly because of the improvement of the PC. PCs have moved into each alcove and corner of our every day lives. Individuals use them in instruction, retailing, law implementation, transportation, horticulture, homes, medication, and a perpetual number of different territories. Researchers need to grow new projects and strategies for fix for these PCs (Development). Charles Babbage built up the hypothesis for the primary PC in 1830. He considered it an expository motor. He structured it to perform numerous sorts of estimations. Be that as it may, he never fabricated it he passed on. Another engineer of the PC was Herman Hollerith. He planned a machine to figure the 1890 evaluation. At long last, in the late 1930s, the principal computerized PC that worked electronically w as created and called the ABC, or the Atanasoff-Berry Computer. Dr. John Mauchly utilized the standards of the Atanasoff-Berry PC to build up the Electronic Numerical Integrator and Calculator (ENIAC). This was the principal universally useful PC. The ENIAC was the herald of the UNIVAC I PC, or the main PC sold on a business premise (Sample). Since Babbage assembled the principal PC, there was a requirement for a software engineer for the PC to run. The primary software engineer was Augusta Byron. She customized Charles Babbages logical motor. From that point forward programming has made considerable progress. The business has created five unique dialects. One of the principal dialects to be created was FORTRAN, an abbreviation for FORmula TRANslation. In 1957, researchers created FORTRAN for making an interpretation of logical equations into a PC comprehensible structure (Bronson and Menconi). Researchers built up a less difficult dialect for business applications. They created COBAL, an abbreviation for Common Business Oriented Language, to fulfill the fundamental needs of organizations. This is on the grounds that organizations typically bargain in entire numbers or dollar and pennies information exact to just two decimal spots. These applications require more straightforward numerical estimations than are required for logical applications (Bronson and Menconi). Showing understudies the nuts and bolts of programming has a special factor that constrained researchers to build up a third and forward language. Researchers structured these dialects to be direct and straightforward. During the 1960s, Dartmouth College built up the BASIC language. Essential is perfect for making little, effortlessly created, intuitive projects. The abbreviation BASIC represents Beginners All-reason Symbolic Instruction Code. Researchers created Pascal in the late 1970s to furnish understudies with a firmer establishment in secluded and organized programming than could be given by BASIC. Researchers named the Pascal language after the mathematician Blaise Pascal (Bronson and Menconi). Researchers built up the language C last. They built up this language since Pascal didn't permit escape from organized modules. This was required for genuine activities. The C language can be utilized for making straightforward, intuitive projects; for creating refined applications, fo r example, structuring working frameworks; and for both business and logical programming applications (Bronson and Menconi). Other than programming, other logical fields of innovative work are important to keep PCs running and developing. Researchers go through years exploring approaches to propel the PC to the following level. Refreshing the segments inside the PC individually is one technique for doing this. Researchers structured the original PCs with vacuum tubes. These cylinders required a ton of vitality and delivered a lot of warmth. The cylinders were additionally required to be consuming all simultaneously all together for the PC to work. This caused temperature and atmosphere related issues. One of the most widely recognized issues brought about by the temperature was tube burnout. This was a continuous event and caused cerebral pains for the proprietors of the PCs (Capron). .u15ae539e6707ea62365f2680c68cb5ff , .u15ae539e6707ea62365f2680c68cb5ff .postImageUrl , .u15ae539e6707ea62365f2680c68cb5ff .focused content zone { min-stature: 80px; position: relative; } .u15ae539e6707ea62365f2680c68cb5ff , .u15ae539e6707ea62365f2680c68cb5ff:hover , .u15ae539e6707ea62365f2680c68cb5ff:visited , .u15ae539e6707ea62365f2680c68cb5ff:active { border:0!important; } .u15ae539e6707ea62365f2680c68cb5ff .clearfix:after { content: ; show: table; clear: both; } .u15ae539e6707ea62365f2680c68cb5ff { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; murkiness: 1; progress: haziness 250ms; webkit-progress: obscurity 250ms; foundation shading: #95A5A6; } .u15ae539e6707ea62365f2680c68cb5ff:active , .u15ae539e6707ea62365f2680c68cb5ff:hover { darkness: 1; change: mistiness 250ms; webkit-change: haziness 250ms; foundation shading: #2C3E50; } .u15ae539e6707ea62365f2680c68cb5ff .focused content territory { width: 100%; position: relativ e; } .u15ae539e6707ea62365f2680c68cb5ff .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content improvement: underline; } .u15ae539e6707ea62365f2680c68cb5ff .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u15ae539e6707ea62365f2680c68cb5ff .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe span: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-tallness: 26px; moz-outskirt range: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: total; right: 0; top: 0; } .u15ae539e6707ea62365f2680c68cb5ff:hover .ctaButton { foundation shading: #34495E!important; } .u15ae539e6707ea6 2365f2680c68cb5ff .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u15ae539e6707ea62365f2680c68cb5ff-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u15ae539e6707ea62365f2680c68cb5ff:after { content: ; show: square; clear: both; } READ: Homeless Americans EssayThe second-age PCs planned by researchers contained transistors. A transistor is a gadget that moves electronic signals over a resistor. The transistor altered the electronic business. This assisted the PC business with making littler PCs that utilized less vitality and were a lot quicker. Since the PCs utilized less vitality, they delivered less warmth. This decreased the majority of the warmth related issues that the vacuum tubes created (Capron). The creation of the silicon chip pushed the PCs business into the people to come. The silicon chips were utilized to create coordinated circuit chips. Researche rs hailed these chips as a generational advancement since they had unwavering quality, minimization, and ease. These chips began supplanting transistors in 1965 in PCs. This made the PC considerably increasingly dependable, less expensive, and a machine that everybody needed (Capron). The forward age was an expansion of the third era. Since the advancement of the IC circuit, researchers made extraordinary chips for memory, rationale, and information ways. During these improvements the chip was conceived. The microchip is a universally useful processor on a chip. They are in everything from vehicles, replicating machines, and TVs to bread-production machines, phones, and sound systems (Capron). Researchers are continually attempting to manufacture a quicker and increasingly dependable PC. They are additionally extending the employments of the PC to incorporate numerous things, for example, the Internet. The test to locate a superior technique for figuring is continually occurring. Perhaps one day the PC will have the option to deal with itself. Bibliography:Works CitedBronson, Gary J., and Stephen Menconi. A First Book of ANSI C. second ed. Minneapolis: West,1996. Capron, H.L. PCs Tools for the Information Age sixth ed. Upper Saddle River, NJ: Prentice, 2000. Advancement of Computer Science Britannica Encyclopedia. On the web. America Online. . Test, James O. PC: History and Development. Jones Telecommunications and Multimedia Encyclopedia. Ed. Glenn R. Jones. 1999. .

Monday, July 13, 2020

Marketing Objectives Smart Ways to Define your Marketing Goals

Marketing Objectives Smart Ways to Define your Marketing Goals Marketing is important for any company that wants to create awareness for itself and its products and/or services. Pivotal in marketing is having established and clear marketing objectives that help increase company awareness and consumer loyalty.Generally, marketing objectives are the strategies to achieve organizational objectives. For example, marketing objectives could be raising brand awareness for targeted customers, offering information on product characteristics, and decreasing customer resistance towards purchasing a product or a service.Marketing objectives are significant because they guide the actions of your marketing. These objectives are also used to measure how well a marketing plan is working. © Shutterstock | ImageFlowThis article will discuss how to come up with good marketing objectives and how to link them with your business’s objectives. The article would also discuss a couple of these marketing objectives including examples. Finally, the article will underscore the typical errors encountered whenever companies set their marketing goals.LINKING MARKETING OBJECTIVES WITH ORGANIZATIONAL OBJECTIVESBefore you start creating your marketing objectives, know your organizational objectives first. Organizations can have different objectives, whether it may be raising profit levels, improving the leadership in management levels, enhancing training of employees, smoothening out operational issues, and the like.Whether your organization may be for-profit, non-profit, government, or educational, organizational objectives can receive a big boost through marketing. For example, a for-profit can have the objective of raising revenues by increasing customer quality; a non-profit mi ght want to raise the donation sizes coming from a couple of patrons; or a local government may have the objective of increasing citizen self-service. Knowing these, marketing needs to indicate its objectives to address these organizational objectives. The marketer would also need to pick the marketing objective that can create the largest impact. Thus, to address the for-profit’s need for higher revenues, the marketing objective could be to attain new leads.Once you have more or less an idea of your business objectives, set out your marketing objectives. The order of the setting of objectives is always this way because marketing objectives lay out what businesses want to attain from its marketing and marketing activities. Overall, marketing objectives must be in accord with the general objectives of a business. They also serve as a significant focus for a marketing team.IDENTIFYING SMART MARKETING OBJECTIVESWhen you are trying to zero in on particular marketing objectives that he lp your company’s long-term objectives, it is common to remember the mnemonic: SMART. SMART can be used to evaluate the appropriateness of marketing objectives to drive various strategies or even improve the complete range of a business process. A good marketing objective incorporates the SMART criteria. Specific The objective is focused on a particular area.By making use of particular marketing objectives, you are able to concentrate on one objective per marketing plan in order to optimize efficiency. Companies usually want to attain many marketing objectives at the same time.However, every objective has to have its own plan for the purpose of effectiveness. Case in point, if a shoe manufacturer would like to introduce a new shoe line and would like to increase its product coverage towards a new target market, then there has to be a distinct plan for the release of the product and for the market expansion.Measurable The progression of the objective is quantifiable somehow.In or der to gauge whether a marketing plan has been successful, your company has to have marketing objectives that are measurable. The marketing plan, of course, needs to be measureable based on total profits, revenue generation, or quantity sold. The marketing objectives should also be measurable in the sense that it has to be really detailed so it can be effective.Simply stating a marketing objective where you hope to sell more quantity of a product than last year is not something usable to measure success. If you set your marketing objective to selling 30% more in nits from last year can be helpful.Achievable The objective must be attainable given your level of expertise and skill.Keep in mind that business growth is planned and gradual. Whenever you create a marketing plan, you use achievable objectives.If, for example, your profit growth for the past how many years has been 20%, then setting a marketing objective of 50% without any previous historical data to support the rise in gr owth is not good objective setting.Realistic marketing objectives inspire employees to want to attain the success indicated in marketing plans. By setting objectives that appear impossible will decrease morale. Moreover, it can make it challenging to plan for budgets for the next fiscal year.Realistic The objective can be reached with your resources.You have to be realistic about your marketing objectives. For example, you may have some product momentum, thus, you may be thinking that you can significantly increase your sales.However, you do not have the distribution or manufacturing processes in place for this increase in sales. Make sure that your expectations in manufacturing and the like do not exceed your historical averages; or that your expectations in increased sales can be covered by your sales staff; etc.Time-Bound The objective states a particular amount of time wherein the results can be achieved.You have to ensure that your marketing objective is bound by time. This w ould help you analyze whether your marketing strategies worked to achieve the intended results. Case in point, if you have a marketing objective that you want to attain in 6 months, assess the actual outcomes against the projected outcomes for each month. From there, see if you need to make adjustments in order to attain the overall objective of the marketing plan.Generally, SMART marketing objectives clear up where you want your company to be, providing for a measurable goal that could be monitored, and plans could be developed to satisfy business objectives.SETTING MARKETING OBJECTIVES AND EXAMPLESHere are some common marketing objectives used in any industry. To give more meat to the objective, we also give a few examples per marketing objective.Increasing SalesPerhaps one of the most relevant objectives of marketing, especially for organizations that are for profit, is increasing sales and driving business. Marketing has to earn a return on investment.This means that the rise in sales must substantially be greater than the marketing costs. To accomplish this, the marketing objective must be specific, as previously mentioned. Usually, it is insufficient to merely state that the marketing objective is to increase sales for a percentage. The more detailed you are on your marketing objective, the better.For example, you can indicate as a marketing objective: “increase shoe sales for women ages 15-30” or “increase the number of individuals who buy from our online store to 15%.” Improving Product AwarenessA marketing objective can concentrate on revitalizing or stimulating the interest in a product or service that has been in the market for a while or which people already have preconceived notions or attitudes about. Case in point is the California Milk Processor Board’s “Got Milk?” campaign that started in the middle of the 1990s but is still being used all over the U.S. The effort boosted the industry, creating a 91% awareness rating after it was used for 2 years.Definitely, every brand wants to increase their market share and to have people always talk about them. Although this might seem too lofty an ideal that cannot be measured easily, there are actually quantitative and qualitative approaches to enhancing product awareness.For example, thought leadership appears to be an objective that is solely qualitative. This is because you cannot really seem to measure if an audience perceives you as an expert. However, you can measure related variables that are connected to being a thought leader. You can look at the shares of industry influencers, the number of social mentions, and the amount of citations of individuals.Nowadays, higher engagement due to improved product awareness can be quantified through the measurement of individual metrics such as time spent on a website, the number of pages viewed for each session, the number of clicks, the bounce rate, and the number of shares on social networking sites.Establishing Yourse lf in the IndustryIf you are a new business, you might find it really challenging to stand out in an already crowded market, especially with the public always being so distracted. Such an example of this marketing objective for organizations who want to establish themselves in the industry yet have small public awareness could be: “Be one of the top 3 brands in the industry, as named by our customers.”Such a successful marketing campaign was that of GoDaddy.com. GoDaddy.com hosts websites and it made a name for itself by showing stimulating advertisements in high profile areas like in the much-awaited and -watched Super Bowl.Managing the BrandIt takes much effort to take a place in the public’s mind and psyche. There are actually many marketing activities that are aimed at keeping a permanent spot in the public space. Big corporations in the world, like Nike and McDonalds, for example, run advertisements using particular tones and images to remind its customers of their produc t or service. In this case, they are not promoting their offerings.The marketing objective in this case could be: “To have our brand recognized anywhere in the world, sans explanation.” Starbucks actually garnered free publicity in the year 2011 when it removed its name from its logo. The company merely relied on its popular siren logo to remind its consumers of their company.TYPICAL ERRORS IN SETTING MARKETING GOALSSome companies do make mistakes whenever they set marketing goals or objectives. Oftentimes, companies would write a particular marketing objective under each SMART heading. Of course, this does not work well. Marketing objectives must be grouped in a logical manner.Besides grouping the marketing objectives logically, make sure that you do not have too many marketing objectives. By focusing your efforts on a few objectives, you get to accomplish them in a targeted manner and in less time.In order to verify whether your objectives are the right ones for your company, take the following tests, which incorporates the concept of SMART marketing objectives:The Access Test Is the data produced as a result of the objective easy to capture and locate?The Clarity Test Could there be any ambiguity in interpreting the results of the marketing objective?The Consistency Test Is the data collected from the objective always the same whoever may measure it?The Cost Test Is the objective worth the cost of measuring its results?The Focus Test Is objective only measuring what the company wants to measure?The Gaming Test Is the objective probably going to result in inappropriate or undesirable behavior?The Relevancy Test Is the objective talking about a correct measure?The So-What Test Is the objective actionable?The Timeliness Test Can the resulting data from the objective be easily accessible for action to take place?The Truth Test Are the objectives measuring what is needed to be measured?

Wednesday, May 20, 2020

Pride Can Hinder People From Taking Other s Opinion Into...

Pride can hinder people from taking other’s opinion into account. Sophocles wrote the play Oedipus The King to accentuate that pride can lead to smugness and prevent an individual from listening to others. Oedipus, the protagonist, takes pride in his wisdom due to solving a riddle to become a king. As a result, he embarks upon a journey to unmask the culprit behind King Laois’ murder to free his people from the plague. However, during the process, the prophet, Teiresias, warns him that it might bring misery for himself. However, he does not pay heed and investigates further only to find that he is the murderer. This revelation comes to be abrasive for him. Sophocles crafts pride as a character flaw of Oedipus, to highlight the tragedy. He heightens the idea that too much of pride can lead to someone’s ultimate destruction. Since many Thebans are distraught by the plague, it is Oedipus’ duty to bring peace in his city. He is penned as a character, who is reverenced and viewed upon as a god-like person, a ray of hope to many Thebans. They firmly believe he is capable of eradicating their agony as he is the one who freed them from the Sphinx by solving a riddle: they reckon his skill as their salvation, Thebes call him the savior, and they persuade him to be remembered â€Å" as the King- god like in power, who gave [ them ] back [their] life...(25)†. Oedipus is overwhelmed by the way Thebans praise him. Life has always been invaluable to mankind: the ability of saving the lives ofShow MoreRelatedWhy The Welsh Assembly Government ( Wag )2702 Words   |  11 PagesThe Foundation Phase was introduced to nursery level children at the start of the 2008-2009 academic year and each year after until all students in nursery, reception, year 1 and year 2 were taking part in this first stage of the n ew Welsh Curriculum (DCELLS, 2008a). 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Wednesday, May 6, 2020

War and World Peace - 1037 Words

Why We Never Need to Worry about World Peace World Peace is something that will never happen. Too many countries have too much military power and dont want to give in to any other country. War is something that the world is going to have to deal with because there has been very few years over the history of the world that have been war free. Like one quote by an unknown author says, Peace is rare: less than 8% of the time since the beginning of recorded time has the world been entirely at peace. In a total of 3530 years, 286 have been warless. Eight thousand treaties have been broken in this time. Albert Einstein, born on March 14, 1879 is one of the most influential people of the modern era. (Einstein) As a physicist he changed†¦show more content†¦In 1980 Graham dedicated the center. In 1992 it was announced by the BGEA that Billy Graham had Parkinsons disease, and he would be easing back a little on his busy schedule. (Billy Graham Center Archives) Billy Graham once said, We must have military power to keep madmen from taking over the world. What he is trying to say is if a country has a lot of military power that will deter someone from trying to take it over. It will make people think twice about trying to take over a country with a powerful military, but it wont prevent all attacks from outside enemies. Just look at what happened on September 11, 2001. The U.S has one of the most powerful militaries in the world and still got attacked. Hijackers ran two jets into the World Trade Center towers. Eventually the two towers came crashing to the ground. President Bush stayed in the air on board Air Force One shortly after the attacks, but later addressed the nation and said that he condemns evil and despicable acts and vowed revenge on whoever did it. (NYTimes) Some of the witnesses described the scene as follows: Im so scared, It took an hour to get out. 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Importance of Positive Attitude and Relationships Free Essays

Importance of Positive Attitude and Relationships Relationships between people have an important place in social psychology, and having a healthy, positive relationship is even more important. People are different; no one person is alike another. Each is unique and special with different capabilities and methods that are used to gain their own benefits. We will write a custom essay sample on Importance of Positive Attitude and Relationships or any similar topic only for you Order Now However, maybe not everyone has developed their communication skills as well as others, but society is built on communication and positive thinking. In my opinion, it is very good thing that we, as a society, are positive. There may be many different reasons why some are negative; however, negativity is not good in any way. For example, there are some who do not want to maintain positive relationships or maybe not even know how to form them. No matter how hard they try, they do not have enough knowledge about positive relationships, or they do not know how to proceed with the process of building a positive relationship. We cannot solely base our knowledge on what our parents will or will not teach us; it is here that is the right place for cultural reinforcement to be positive. However, the reinforcement begins very early. Society is trying to build children’s characteristics and teach what is considered good and what is considered bad. We teach children how to communicate with others, how to make lives better by being good to others, but of course, there are some families and people who do not believe it is important or useful to teach these skills. Because of this, new personalities grow and some do not know how to be nice and cannot live alongside with others peacefully. We can meet such people in the world around us. For example, gangs think that there is nothing positive in the world and therefore make trouble in place of the good. Meanwhile, to build positive relationships we can use situations that happen in schools. We send children to school to educate them, but that is only the formal side of education. The informal side is where you have to learn how to cooperate with others, sometimes even conquer things â€Å"under the sun. † Peers often have conflicts between each other, but in the majority of cases, they do not want to resolve these conflicts. Each child comes from a different background, and they may not have been taught how to coexist with others. Each child has been brought up differently, and some might even say that it is not the right way to raise them because there are different opinions everywhere on how to behave in society. We grow up while we go through the school years. People begin to realize that we have learned different ways to communicate and some have learned more effective methods on how to live more positively among their peers. We can easily conclude that the only high school class we begin to learn this lesson in is science-psychology. Psychology is where we find the answers to those questions, and those activities that are now in the distant past, but at the same time, we learn more, learn things we did not know. We begin to look to other people with another point of view. We no longer desire to conflict with others over minor things, because now we understand that it just does not make sense. For example, I don’t mind if someone sits in my usual chair, like I cared in the middle school. In these years, we are no longer afraid to express our views and defend our rights. We are beginning to recognize the essence and importance of words. Of course, there are those individuals who fail to learn anything from their experiences and their mistakes. I remember from my high school years, I was often involved in different types of conflicts; in most of them, I was not the initiator. For example, teachers do not know who is throwing things and who is receiving them and being a victim. Mostly because of the conflicts, I was excluded from the rest of the class, but it was not just me. In my elementary school years, there was one class that was set up with several separate groups that conflicted with each other. There was once a time when I did not want to get involved in any of these groups, because I wanted to be a friend to everyone, but unfortunately nobody cared, so I was left out by all. I thought if I would be involved in a small group in the class, it would change everything, but nothing particularly changed. When people grow up, they better understand why it is so important to be positive and polite to everybody. Later, the high school class composition changed and no longer had any special assigned classes; of course, it was the same age that clung together more than students of different age groups did. But suddenly there was an ability and understanding about helping each other; we became united. There was a feeling that we were one big family. The reason I give this is teaching-psychology, and we are learning to understand the true nature of the case. Also, our past experiences have taught us. We learned not only from our mistakes, but also from fellow friends’ mistakes. We wanted to be the best, and those who were the best realized the important values that were needed from an early age. We evolved, people improved and were able to capture more of a positive attitude and teach others why it is so important to understand that. My weakness is I still struggle to create such a relationship. I need remove such things as shyness and seclusion from my life. I often worry about the presence of strangers; I do not know what to say and what to do because of the feeling of insecurity. I have concluded that it is because I could not trust people. I sometimes develop a fear that things I say will be told to everybody. I feel this way because there have been many cases where I have just been used. I lost one of my best friends while ago, just because a huge lie from other people and I am still not over it. I’m trying to overcome these shortcomings; I have felt the change, and here, in America, it seems a little bit easier because people seem to be more polite and open; however, I still need to work on that a lot. My strong side is that I can stand by my opinion and argue that it is right. We all learn to stifle our weaknesses and not judge by trying to become understanding towards other people. Times are changing and with it we also change if we see a need to change. To establish a positive relationship with the community, people have to be at peace with themselves and enjoy themselves and others. We should not put too much self-criticism on ourselves and â€Å"drive† self-complexes. We should not think that others are better than ourselves. Many cannot create such a positive relationship, because of self-disparagement or because they think of themselves to be superior to others. It is very good that people make judgments about personalities and how positive and negative you are. For humanity, it is difficult to understand the other fellow human beings; but, of course, all this is normal. Each way has its â€Å"pros† and â€Å"cons†. How to cite Importance of Positive Attitude and Relationships, Papers

Thursday, April 23, 2020

Random Family - Analysis free essay sample

An Analysis Sex, drugs, family, children, money, and prison are all complicated things that are reserved for adults to worry about in ordinary circumstances. In the book Random Family by Nicole LeBlanc, teenagers and young children are forced to learn to navigate multiple adult worlds and to constantly have to â€Å"change hats† depending on their specific situations. In only 400 pages of text, multiple characters in the novel have had multiple children and partners. These same characters have experimented with drugs, sold drugs, covered up for others who are dealing drugs, gone to jail, and gotten out of jail; all within an pproximate10- ­? year span. The sociological exchange theory can be applied to many different parts of this novel, which will be discussed below. Also, there are three major undercurrent themes in this novel that will be discussed in great detail over the course of this essay and they are: cultural perspectives on relationships; multi- ­? partnered fertility issues; and childhood adultification. We will write a custom essay sample on Random Family Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The sociological theory termed exchange theory, â€Å"views people as rational beings who decide whether to exchange good or services by considering the benefits they will receive, the costs they will incur, and the benefits they might receive if they ere to choose an alternative course† (Cherlin, p 22). This is definitely seen in how Jessica navigates her relationships. For Jessica, love was the most interesting place to go and beauty was the ticket. She gravitated toward the enterprising boys, the boys with money, who were mostly the ones dealing drugs - ­? - ­? purposeful boys who pushed out of the bodegas smudged doors as if they were stepping into a party instead of onto a littered sidewalk along a potholed street. Jessica sashayed onto the pavement with a similar readiness whenever she descended the four flights of stairs from the apartment and emerged, expectant and smiling, from he paint- ­? chipped vestibule. Lourdes thought that Jessica was a dreamer: She always wanted to have a king with a maid. I always told her, Thats only in books. Face reality. Her dream was more upper than herself. Lourdes would caution her daughter as she disappeared down the dreary stairwell, God aint gonna have a pillow waiting for your ass when you fall landing from the sky. (LeBlanc, p. 5) The passage above is taken from the very beginning of the book and it provides insight into how the social exchange theory can be applied to Jessica’s situation. Jessica is described as a very attractive young woman, and the reader is hown how Jessica views possible partners of the opposite sex. As Jessica chooses her next partner she always looks for qualities that provide her some sort of stability, be it financial or physical. The same is true for the partners who are considering Jessica. Her potential suitors often see Jessica’s physical beauty as worthy of the exchange of their goods. This theory is also at play when it comes to who has the power in the relationship. There is a lot of infidelity that takes place in this novel. But what is extremely interesting is that when a male character has multiple women on the side, it is the job of the â€Å"main woman† to gain he attention of her man. However, if this â€Å"main woman† has an affair, the boyfriend then seems to have to really contemplate whether or not they will stay together. The reason that the male in the relationship can exhibit so much frustration as a result of infidelity (even though he himself is doing the same thing or worse), is because of this exchange theory.